Design Ethnography

Engineering the unconscious (sm) Ethnographic observation – the up-close, in-person, naturalistic observation of users – is increasingly used by product designers in automotive, consumer electronics, information technology, retailing industries, and web-based services. Ethnography was a fundamental part of the design of such well-known products as the Xerox copier user interface and the Chrysler PT Cruiser. An ethnography team from IITC can put these methods to work for your company.